Last week’s ICE Totally Gaming trade show in London set a new attendance record of 23,981—a 7 percent increase over ICE 2013, despite a 48-hour strike that hampered travel on the London Underground.
Kate Chambers, portfolio director of the show, called it “ the most dynamic celebration of international gaming imaginable. I would like to pay tribute to the many thousands of visitors who navigated their way across London using a combination of taxis, cars, buses and even boats to get to the river-fronting ExCel Centre. This says a huge amount about their determination not to have gaming’s most important business week of the year ruined by a strike.”
A total of 503 companies exhibited at the event, which covered 55,000 square meters of space at the ExCel Centre in the second year the event was held at the venue.
