Registration for ICE London 2022 has gone live, four months ahead of the celebrated business-to-business gaming event opening its doors to the international industry at the ExCeL Exhibition Centre in London February 1-3, 2022.
The last in-person ICE London took place in February 2020, just before Covid-19 forced worldwide shutdowns of public events. An ICE 2021 event was planned for last July, but was canceled due to the resurgence of Covid-19 variants.
The show, which will comprise over 500 gaming brands, will take place alongside the co-located iGB Affiliate London (February 3-5).
“Firstly, it’s obviously hugely encouraging to at last be able to talk about the return of in-person events,” said Alex Pratt, group managing director for show producer Clarion Gaming. “The Clarion Gaming team has just returned from organizing the successful iGB Live! in the Netherlands, and we now move into the business end of preparations for ICE London, which I believe will be a passionate and heartfelt celebration of the international industry and its future.
“Not only is ICE London physically the biggest gaming event in the world and one of only two annual shows to occupy all of ExCeL, but it is also a perfect opportunity to see the entire global industry in one place, a unique characteristic which is reflected in the breadth of the ICE visitor base which stretches across all continents.
“ICE exists for everyone who is involved in every aspect of the gambling industry supply chain from games creators to distributors, operators, retailers, trade associations, strategic bodies and regulators. Successfully bringing together so many innovators from throughout the world has resulted in ICE being described as a ‘billion dollar’s worth of thinking all in one place,’ and for most industry professionals it’s one of those ‘not to be missed’ events that they make a huge effort to be a part of each and every year.
“Having skipped a year—which is the first time that ICE or its predecessor, ATEI, hasn’t been held since the Second World War—the appetite to be part of a live event is more pronounced than ever, and our experience gained organizing iGB Live!/iGB Affiliate Amsterdam certainly confirms that. With a host of new and enhanced features and the hugely symbolic return of in-person, I believe ICE London 2022 has all of the credentials to go down as a stand-out edition of the world’s most popular gaming event.”
For more information, visit icelondonuk.com.