As sports betting grows in the U.S., a panel scheduled for the ICE VOX North America conference May 13-15 in Boston, will focus on how technology will shape the gaming landscape.
The panel, titled Adopting technology to reinvent the IR experience, will provide attendees with a glimpse into the future of the US casino experience that encompasses all aspects of the region’s betting industry and will feature key insights from some of the market’s key players, according to a press release.
“While amenities increase in importance as the revenue generator, technology is what will underlie gaming and non-gaming offerings to create a fully immersive and smooth experience,” said Roy Student, who serves as Event Ambassador for the inaugural ICE North America.
“Non-gaming revenue plays an important, often more critical, role in the overall revenue of many gaming operations, which is why all new investments are aimed at driving patrons into the property,” he said in a press release. “This ultimate goal of all B&M operations in the USA is also the deciding factor for the adoption of new technologies. How do the various amenities like esports, themed experiences, skilled games and unique dining compare in achieving the objective of increasing B&M visitation in the short- and long-term and what place should technology adoption play in companies’ strategies in working with the changing demographics that has emerged?”
The MVPs participating in the IR discussion, include:
- Walt Fales, SVP Strategic Development, Enterprise Gaming, Caesars Entertainment
- Bobby Soper, CEO, Sun Gaming & Hospitality
- Ryan Carrier, Director of Casino Resorts, Agilysys
- Oliver Akinrele, Deputy Director of Platform Solutions & Snr Engineer, Panasonic
- Moderator: Roger Gros, Publisher, Global Gaming Business
