Clarion Gaming, producer of the ICE Totally Gaming trade show, announced that the 2018 edition of the event will be the largest ever in terms of exhibit size, after the producer added 2,000 square meters of space to the exhibit floor at London’s Excel Centre.
That brings the total size of the ICE exhibit to 43,500 square meters, or 468,230 square feet. It is a 5 percent increase over 2017, and twice the size of ICE 2012, Clarion said.
The development represents the sixth consecutive year of growth for the London event. “This is great news for gaming organizations who we know want a standout, flagship event that showcases the world’s leading innovators from every gaming vertical,” said Kate Chambers, managing director of Clarion Gaming. “By expanding our footprint in this way, I believe ICE London has underlined its status as the world’s capital for the international gaming industry.
“Our strategy, wherever we operate in the world, is to work with the industry to create events and opportunities that help meet its business objectives. The expansion of ICE has been driven by demand and reflects the dynamics of the international market which views London as the once-in-the-year opportunity to engage with a really significant and influential community of buyers and influencers, which in 2017 traveled to ICE from 151 jurisdictions.”
