The producer of the ICE Totally Gaming trade show and conference to be held in February at the ExCeL London facility, reports that the show is thriving due to a large number of first-time exhibitors.
Kate Chambers, managing director of the gaming division of ICE producer Clarion, reports that a total of 91 gaming organizations from 34 nations will be making their ICE debuts in February.
The most-represented countries comprise the United Kingdom (17 new exhibitors), followed by Malta (13), the United States (six), China, Cyprus and Taiwan (four each) and the Philippines, Spain and Serbia (each with three). The remaining countries being represented with first-time exhibitors at ICE are Belize, British Virgin Islands, Curacao, Czech Republic, Poland, Russia, Slovenia, Sweden and Ukraine (two) and Armenia, Belgium, Bulgaria, Cambodia, Canada, Estonia, France, Germany, Hong Kong, Ireland, Israel, Italy, Lithuania, Malaysia, Moldova and Switzerland.
“Each year, we undertake an extensive research program among our customer base of visitors,” Chambers said, “and one of the top quoted reasons for attending ICE is the opportunity it provides to meet and connect with new companies and potential new suppliers. Large business-to-business events such as ICE provide a valuable opportunity to expand horizons and forge new contacts as well as meet with the better-known innovators and suppliers in the business.
“However, what I think makes ICE unique is that our first-time exhibitors, the X Factor in the ICE proposition, are drawn from throughout the gaming world, thereby providing visitors with an international perspective as opposed to a regional or a national one, in the process bringing a new dimension and vitality to the show floor.”
