The cancellation of the IMA trade show, scheduled to take place in Düsseldorf in January, will effectively make London’s ICE Totally Gaming the German industry’s “international trade show,” according to one German gaming machine manufacturer.
Lars Rogge, managing director of Bally Wulff, one of the main German machine manufacturers, said in an interview with Yogonet that his company will rely on the ICE show going forward. “I would expect there to be at least 300 of the most important German operators visiting London for the show,” said Rogge. “For us—and our fellow machine-makers in Germany—ICE will therefore become our principal international showcase. We will feature our machines for Italy and Spain there.”
Kate Chambers, portfolio director responsible for ICE, said, “When Germany had no IMA show in 2013, we welcomed a large number of German gaming professionals to what was the first year at our new home at ExCeL. As part of the broader gaming family we sympathize with the complex political situation, which has caused the cancellation of IMA. ICE is a unique meeting place for the international gaming industry, and we look forward to welcoming German operators in even bigger numbers to London in February.”
ICE Totally Gaming takes place at London’s ExCel Centre February 3-5.
