Trade event iGB Live!, which took place at the RAI Amsterdam July 5-8, set a new attendance record, attracting a record of 5,022 industry professionals, according to show producer Clarion Gaming. The figure represents a 7 percent increase over the previous record of 4,694 set in 2019, and a 31 percent rise from 2021, when iGB Live! was the first major in-person gaming event to open post-Covid.
“Of course, it’s not just about the numbers,” said Portfolio Director Naomi Barton. “The real measure of success will be evidenced in the post-show research that we conduct with both visitors and exhibitors and the resulting Net Promoter Scores which represent the willingness of attendees to recommend the event to their network…
“It’s clear that our investment in marketing and communications has succeeded in reaching out to a new audience with 32 percent attending iGB Live! for the first time, 112 percent representing start-up businesses, and 8 percent new to gaming with 26 percent operating in the U.S.”
The 2022 edition of iGB Live! featured 190 sponsors and exhibitors occupying 48,000 square feet of exhibit space. It featured areas dedicated to online slots and the esports phenomenon, as well as a 46-speaker strong conference program and two in-depth Masterclasses.
