International Game Technology recently announced an agreement with the UK-based business-to-business gifting technology platform Gift & Go, allowing casino operators using IGT’s Advantage casino management system to add Gift & Go’s on-demand gifting platform to slot machines, services windows or secondary displays. Through Gift & Go, players can benefit from promotional gift programs and receive items through Amazon Business.
In a statement, IGT Senior Vice President Global Video Poker, VLT, Systems and Payments Ryan Reddy said, “IGT’s agreement with Gift & Go can provide incremental value to our IGT Advantage system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs. We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests.”
Gift & Go Co-Chief Executive Officer Jon Reuben noted, “Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT Advantage casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate.”
