International Game Technology PLC announced that it has formed a strategic partnership with Marker Trax, makers of an advanced digital casino marker system. The partnership will give IGT Advantage casino management systems users the option to integrate Marker Trax technology into any variation of an IGT Resort Wallet deployment.
“The customer experience is the most important thing in this business, and IGT shares that philosophy,” said Gary Ellis, founder and CEO of Marker Trax. “Working together, we are able to streamline and enhance the customer’s experience as they move across the casino floor.”
“Working with IGT to expand the market penetration of Marker Trax is an honor,” added Marker Trax COO Charlie Skinner. “This agreement with IGT reaffirms our company’s commitment to offering the convenience and safety of Marker Trax to an expanded customer base.”
“In giving our customers the option to add Marker Trax’s specialized technology into their IGT Resort Wallet-powered casino apps, IGT is delivering an even more versatile cashless payments ecosystem,” said Ryan Reddy, IGT senior vice president, global product management, FLT, systems and payments. “With the demand for cashless gaming solutions at an all-time high, technology integrations like what we’ve agreed to with Marker Trax will help our customers offer multiple cashless technologies in an intuitive, convenient and safe manner.”
When IGT Advantage, Resort Wallet and Marker Trax are concurrently deployed, patrons have the option to create safe and secure casino markers on their personal mobile device and to fund an IGT-enabled Cashless Wagering Account. Players can apply for a Marker Trax account either online or via a mobile app; qualified players are approved in less than five minutes.