IGT Marks Sales in U.S. and Asia

The City of Dreams Manila will install a suite of systems from International Game Technology, including the IGT Advantage casino management system and sbX Floor Manager. And Desert Diamond casino launched IGT’s “James Cameron’s Avatar: Treasures of Pandora” video slot with a special event on the casino floor.

Leading slot manufacturer International Game Technology announced two major sales in the U.S. and Asia.

The company said that City of Dreams Manila will install IGT Advantage systems, including the sbX Floor Manager and Service Window, providing a comprehensive patron interaction and floor optimization suite of solutions and applications when the casino opens later this year.

An extensive bonusing tool set which includes Xtra Credit, Point Play, Scheduled Return Play and Carded Lucky Time are among the elements that will drive promotion capabilities, in addition to direct player interaction through Message Blast.

“City of Dreams Manila has carefully selected the latest and greatest innovations, technologies and amenities for its lavish new resort, and the choice of IGT systems is no exception,” said Mark Michalko, IGT’s director of sales for Asia. “We’re driving player excitement with personalized communication on the casino floor, combined with IGT’s extensive game library with flexible bonusing technology in a variety of themes. We’re also empowering the operator with advanced technologies including Asia’s first installation of EZ Pay Mag Card, and the backing of IGT’s Manila office to provide local support.”

The IGT Advantage installation at City of Dreams Manila will provide Machine Accounting, Advantage Monitor, Patron Management and the Visual Slot Performance Tool, which deliver valuable up-to-the-minute data on player activity and preferences, giving the operator the option to change content dynamically to optimize floor performance. Plans also include the new EZ Pay Mag product, offering players a card-based cashless option alongside EZ Pay ticketing.

City of Dreams Manila has also selected IGT Tournament Manager with 52 IGT video poker machines, transforming what was once a singular terminal play experience into a fully interactive video poker tournament, enabling the casino to host events to further drive player interaction.

The company also announced it had partnered with Arizona’s Desert Diamond Casinos & Entertainment to stage a special event launching the “James Cameron’s Avatar: Treasures of Pandora” video slot at the operator’s Tucson casino.

Players on the casino floor were greeted by “Na’vi Warriors” from the film as IGT gave away a limited quantity of Avatar-branded IGT t-shirts.

The game offers an immersive, cinematic gaming experience on IGT’s state-of-the-art CrystalCore cabinet. Boasting stunning visuals and impressive surround-sound audio, the Treasures of Pandora video slot features a wide-area progressive and two vertically stacked base games. Players can explore unlocked content, enjoy customizable options and view never-before-seen bonus content simulating a flight to the planet Pandora, the setting of the film.

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