IGT Names Europe Sales Director

International Game Technology has appointed Stuart Armstrong as regional sales director, Europe commercial gaming.

Leading slot manufacturer International Game Technology has named Stuart Armstrong as regional sales director, Europe commercial gaming. He will be responsible for developing long-term strategic relationships with commercial gaming customers throughout Europe.

Armstrong, a 16-year gaming industry veteran, has worked in the casino, lottery and interactive segments of the industry. He spent the past nine years with IGT in several key regional sales roles. In his new position, he will report to Ian Baynes, IGT regional vice president, EMEA.

“Stuart has a proven track record for driving IGT business and developing solutions that meet our customers’ individual business needs,” said Baynes. “He is a big-picture sales strategist who utilizes IGT’s best-in-class product portfolio and his deep knowledge of the gaming industry to propel gaming entertainment throughout the region and to cultivate meaningful partnerships with our customers.”

Armstrong will continue to be based in London.