International Game Technology (IGT) has announced it has formed its own full-service trading team, based in Las Vegas, thereby expanding its PlaySports offering for the U.S. sports betting market. said Enrico Drago, IGT PlayDigital senior vice president, said the move brings additional service to the top B2B sports betting platform in the U.S. market and also reinforces IGT’s market leadership.
Drago commented, “IGT’s in-house, U.S.-based trading team enhances the appeal of the entire PlaySports offering and enables us to deliver an ‘all-in-one’ solution for operators seeking a single sports betting service provider. IGT PlaySports’ pure B2B focus, the trading team’s in-depth knowledge of regional and local betting preferences and trends and the company’s favorable regulatory standings in tribal and state-governed jurisdictions across the U.S. continue to create opportunities for our customers and drive our nationwide sports betting leadership.”
IGT’s trading team will provide 24/7 expert odds-making, with localized pricing for pre-game and in-play bets, continual offer monitoring and optimization and on-call expertise in every aspect of day-to-day sportsbook operations. IGT PlaySports customers also will benefit from original promotional bets, exclusive parlay and combination wagering and player retention and acquisition strategies designed by the team’s content managers.
Drago noted, “The flexibility and reliability of the IGT PlaySports platform has long been one of its greatest attributes, and adding services such as those provided by our Trading Team completes the solution. Now, retail and online sportsbooks, from the smallest to the largest, in any sports betting-legal state in the U.S., can confidently take advantage of a fully integrated, truly world-class trading service that is built on the leading betting technology and backed by IGT, the most trusted name in gaming.”
IGT PlaySports is the leading sports betting solution for the U.S. market, powering onsite and mobile app sportsbooks at casinos, lotteries and racetracks at 40 gaming venues across Nevada, Illinois, Colorado, Michigan, New Jersey, New York, Pennsylvania, Arkansas, Oregon, Indiana, Iowa, West Virginia, Mississippi and Rhode Island.
In addition, Nevada bettors soon will benefit from IGT’s new PlaySports technology through Boyd Gaming’s newly updated B Connected Sports. The app can be downloaded for free on iOS and Android devices. Through PlaySports, B Connected Sports will offer Nevada bettors a wide selection of in-state pre-game and in-game betting options for football, basketball, baseball, hockey, tennis, golf, auto racing, darts and rugby from the U.S. and overseas.
The app also features dozens of proposition-betting options for each sporting event, plus an extensive menu for in-game wagering on major sporting events. It includes the most up-to-date in-game action and instant scoring updates, plus updates on odds and immediate information on payouts for each betting option.
Bob Scucci, Boyd Gaming vice president of race and sports operations.
“Mobile and in-play sports betting are more popular than ever, so the new and improved B Connected Sports app comes at the perfect time.” He noted wagering on horseracing will be offered through the new app in the near future. Meanwhile, bettors still can place horseracing wagers using the old B Connected Sports app.