International Game Technology PLC announced that it has signed a multi-year licensing agreement with Authentic Brands Group (ABG), granting IGT the exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games throughout the United States and Canada.
In addition to compelling instant tickets, innovative draw-based games and engaging mobile and interactive games, IGT will develop turnkey second-chance promotions and exciting comprehensive experiences for lottery customers and their players. ABG is a global brand development, marketing and entertainment company and owner of the Elvis Presley brand.
“Elvis Presley is one of the most influential pop culture icons of the 20th century, and IGT is excited offer Elvis games to our customers and their players,” said Jay Gendron, IGT chief operating officer, lottery. “We are committed to bringing a robust, multi-channel and multi-jurisdictional program to the lottery community by extending this brand across all available platforms and territories.”
“We’re very pleased to be partnering with IGT to create fun games for Elvis fans and lottery players alike,” said Marc Rosen, group president, entertainment, Authentic Brands Group. “Elvis has a special way of continuing to delight fans, and we’re excited to see how people react to this engaging and interactive format.”
Elvis Presley’s legacy is stronger than ever in the 65 years since his global debut. With more than 15 million fans across social media and growing, the “King of Rock ‘N’ Roll” continues to inspire today’s most influential musicians, designers, entertainers and social influencers and captivate audiences around the world.
