The head of Macau sales for gaming supplier International Game Technology Plc. says the company is looking to capitalize on what it sees as an underrepresented product group in the market, the stand-alone slot machine.
In an interview with Inside Asian Gaming at the recent MGS Entertainment Show, Michael Cheers, IGT’s sales director for Asia, said customer feedback at the show tells him the market is ripe for more single-player, stand-alone slots.
“There has been a recognition from our operators that an area of the floor that probably hasn’t been attended to so well, maybe now with some new games that IGT has got it could be re-looked at—and that’s just our standard core offering,” Cheers said.
“The market has been very highly linked, and we want to play in that space too, but we think that with games like Fortune Rooster, Ocean Magic Grand, Golden Egypt Grand and Legend of the Lion, which we have shown at MGS, with the feedback we’ve got it shows us we are on the right track to provide a good core offering across the board. That’s very, very positive for us.
“Our goal for 2019 is to continue to innovate, don’t be scared to continue to engage with our customers and take risks with our newer style product until we find the ingredients, but also from our perspective to have a space in the link market while being very mindful that we can play a big role in the stand-alone product market.”
