Stemming from a lucrative meeting at this year’s Betting on Sports America conference in New Jersey, RISQ and Incentive Games signed an agreement to integrate the innovative STAR platform RISQ’s iGaming Insurance Platform (iGiP) and begin work on launching their very own Sports Lottery.
Incentive Games’ STAR platform, which stands for Sports Tools for Acquisition and Retention, gives operators access to an entire suite of free-to-play and pay-to-play games via an operator’s desktop or mobile site or through native apps. Incentive Games deploys its products on the fully customizable STAR platform for clients in order to generate and directionally drive traffic to boost revenue where it’s needed the most.
“Incentive Games has been our first integrated partner to launch the new Sports Lottery product via the RISQ iGiP,” said Julian Borg-Barthet, director of business development for RISQ. “They have ambitious plans to roll out the concept across their existing STAR integrations and have already generated a considerable amount of interest in the market.”
The RISQ Sports Lottery platform gives Incentive Games the ability to offer 365 days a year of weekly competitions across five different sports and counting, with tiered jackpots from £10 to £10 million at a cost of £3 per ticket. It’s the first of its kind to bridge the gap between lottery and sport with the highest jackpots on the market. Incentive Games plans on rolling out its Sports Lottery product with variable entry and jackpot sizes in order to widen its appeal in the different markets they operate in.
John Gordon, CEO and co-founder of Incentive Games, commented, “Integrating with the RISQ iGaming Insurance Platform was a brilliant option for us. It not only gave us the ability to add insured jackpots with flexible contracting to any of our games on the STAR platform; they also give us access to innovate on their proprietary data feeds and insurance levels like the Sports Lottery.”
