Caesars Interactive Entertainment (CIE) has announced an agreement with Income Access, a technology and digital marketing firm for the iGaming industry. The new affiliate program for CIE’s Nevada and New Jersey-facing real-money online poker brand WSOP.com and online casino brands CaesarsCasino.com and HarrahsCasino.com will be powered by the Income Access platform and managed by the company’s affiliate managers.
Following Nevada’s regulation of real-money online poker, WSOP.com launched in September 2013. Regulated by the Nevada Gaming Commission, WSOP.com allows players located within state boundaries to play Texas Hold ‘em, Omaha and Seven-Card Stud poker online. WSOP.com is the leading real-money online poker brand in Nevada.
CIE launched its New Jersey-facing WSOP.com brand in November 2013, the same month the state’s iGaming market went live. The operator’s online poker offering is complemented by two real-money online casino brands. CaesarsCasino.com and HarrahsCasino.com provide players within New Jersey state boundaries with a wide range of online slots, blackjack, roulette and other table games.
As part of its broader marketing strategy, CIE will imminently launch an affiliate program for these four real-money iGaming brands. CIE’s Income Access white label will include the company’s Ad Serving product, which allows operators to manage and optimize their online ad campaigns through sophisticated geo-targeting, time-of-day, browser and other targeting functionality ideal for the New Jersey and Nevada markets.
“As a technology solution, Income Access has an excellent reputation for streamlining and improving player acquisition via the affiliate channel for online poker and casino brands,” said Marco Ceccarelli, senior vice president and chief information officer at CIE. “When their affiliate management expertise in the US market is also factored in, we’re looking forward to seeing our affiliate program have a major impact on our brands’ growth in the New Jersey and Nevada space.”
The CIE affiliate program, which is scheduled to launch later in Q3 2015, will be managed by Income Access’ in-house team of affiliate managers. Since the return of regulated real-money iGaming to the U.S., the team has been instrumental in driving player acquisition for leading brands in the market.
“I’m excited for Income Access to partner with a gaming operator that’s as prestigious and innovative as Caesars Interactive Entertainment,” said Nicky Senyard, founder and CEO of Income Access. “Using our platform and dedicated affiliate management, we’re confident that CIE’s online poker and casino brands will be well placed for the future of the New Jersey and Nevada markets.”
