The Innovation Group has completed two significant research benchmarks for the gaming industry: Consumer Behavior in the Gaming Industry, a nationwide survey conducted in the United States, and the white paper U.S. Gaming Trends.
According to a statement from the company, the findings will “help operators and other providers better understand how gamblers have responded to economic conditions and new technologies including online gaming, and what these observations may indicate in terms of future trends.”
The company will host a free webinar December 10 to provide an overview of the studies, and discuss the state of traditional casino gaming, which markets are at risk of oversupply, the importance of branding, the effectiveness of free play and comps, and how casinos can attract a new generation of players.
