Britain’s Inspired Gaming Group will unveil a new brand partnership with Mike Tyson at this month’s Global Gaming Expo in Las Vegas.
The former heavyweight boxing champion’s image will be leveraged to support the creation of a suite of new gaming products for sports betting and casino, slots and social gaming, with the kick-off at G2E featuring the debut of a virtual reality game called Rush Boxing.
The Virtuals, as Inspired calls them, are adaptable for land-based and online casinos, lotteries and bookmakers and will include All-American Rush Indy Car Racing, Rush Basketball, Rush Soccer 2 Matchday, Rush Horses and Rush Greyhounds.
Tyson will be at company’s G2E stand at the Sands Expo & Convention Center on Wednesday, September 30, from 1 to 4 p.m.
Inspired also will exhibit its library of omni-channel games and innovations, including slots, video lottery and casino games. A range of VLT cabinets, highlighted by the Optimus and Blaze II, also will be shown.
“We are particularly excited about the potential for our Virtuals and mobile games—both social and real money—at this year’s show,” said Gerhard Burda, acting chief product officer. “Today’s players are increasingly mobile and expectant of flexibility—they want to be able to enjoy their favorite games whenever and however they choose. True omni-channel gaming enables players to have seamless and enjoyable gaming experiences, which drives incremental revenues.
Inspired recently entered a partnership with Best Gaming Technology for the integration and joint promotion of the Virtuals line via BGT’s self-service terminals in regulated jurisdictions.
