London-based Inspired Gaming Group announced that it has completed its acquisition of the main assets and employees of We R Interactive, a social games content developer.
Completion of the deal sees Inspired acquire game titles I AM PLAYR and We R Football, with all existing employees being retained. I AM PLAYR is an award-winning football game that lets the user play the life of a professional footballer, and has been enjoyed by 20 million people worldwide. Its latest game, We R Football, builds on this heritage to deliver a fast-paced, immersive football experience to mobile audience.
“Mobile is a key focus for Inspired and our customers,” said Luke Alvarez, founder and CEO of Inspired Gaming Group, “and the rise of social games on mobile devices has some interesting lessons for the real-money gambling world in terms of player engagement and entertainment. This acquisition reinforces our leadership in virtual sports on mobile and opens our content up to a new group of gamers. The We R Interactive team is passionate, smart and forward-thinking—they are a great fit with Inspired and our culture.”
