London-based virtual sports and video lottery supplier Inspired Entertainment announced that it has appointed Brooks H. Pierce as president and chief operating officer. Pierce joined the company in April as senior vice president for North America.
The company also announced that the appointment is part of a management overhaul that also involves the departure of Luke Alvarez, the company’s longtime president and CEO, under “terms being finalized.”
“I am grateful to Luke for his leadership of Inspired since its founding and during its rapid growth in its inaugural year and a half as a public company,” said Inspired Executive Chairman Lorne Weil. “We will miss him, and we wish him every success.”
The responsibilities previously held by Alvarez will be divided among the members of a newly-created “Office of the Executive Chairman,” which will carry out the day-to-day management of the company, according to the release.
In connection with the formation of the Office of the Executive Chairman, Inspired’s chief financial officer, Stewart Baker, has been promoted to be the group’s executive vice president, said the firm.
Pierce most recently was director of the Americas for Aristocrat Technologies. Prior to that, he was president, North American gaming and chief revenue officer for WMG Gaming.
“I have known Brooks professionally for over 25 years and have worked with him closely for much of that period,” said Weil when Pierce first was hired last month. “He brings a wealth of knowledge and experience that will be invaluable to Inspired as we seek to build upon our successes in the North American market.”
