London-based Inspired Gaming Group announced an exclusive worldwide brand partnership with Hall of Fame NBA star Shaquille O’Neal. O’Neal will be the face of Inspired’s new Rush Basketball Virtual Sports product group, to be launched through the suppliers client base in 2017.
Inspired will be developing a number of products under the Rush Basketball product group, each featuring O’Neal. Products will be developed for the land-based sports, casino and lottery sectors, as well as digital variants for online, mobile and in-play via Inspired’s Virgo RGS platform.
O’Neal will be making a VIP guest appearance to promote the new product at the Inspired G2E Las Vegas booth 4130 tomorrow, Sept. 27, from 2 p.m. to 4 p.m.
O’Neal is one of only three players to win the NBA MVP, All-Star game MVP and Finals MVP awards in the same year, and also ranks third all-time in field goal percentage. He was elected into the Naismith Memorial Basketball Hall of Fame this year.
“Inspired is delighted to announce this partnership with basketball legend Shaquille O’Neal through our partnership with Pavilion Worldwide,” said Steve Rogers, chief commercial officer for digital games at Inspired. “Our Rush Basketball product group promises to be the best on the market, using our latest technology and filming techniques to bring players their most authentic Virtual Sports experience yet.
“Following our first ever Virtual Sports deployment in casinos in North America and the forthcoming online deployments in New Jersey, Inspired is looking forward to expanding its offering to include premium games such as Rush Basketball in the near future. We know that the combination of Inspired’s world-leading virtual products and Shaq will be a winning formula.”
