Inspired Signs Deals with LT Game, Ladbrokes

LT Game Ltd. Has signed an exclusive agreement with Inspired Gaming to provide Inspired’s virtual sports products on electronic gaming terminals in Macau, and Ladbrokes will use mobile content from Inspired’s Virgo remote game server.

LT Game Ltd., the Macau-based subsidiary of Hong Kong-listed Paradise Entertainment Ltd., has signed an exclusive agreement with London-based Inspired Gaming to offer Inspired’s virtual sports products on LT Game electronic table game terminals in Macau.

“Inspired will offer virtual sports on LT Game’s ETG terminals in Macau and LT Game will become the exclusive distributor of Inspired’s virtual sports in Macau,” said a press release from Paradise Entertainment.

According to the statement, Virtual Horse Racing will be the first Inspired product to be launched in Macau, followed by Rush Football and Rush Tyson Boxing. stated that this was “the first deal of its kind in Macau”. The firm added that “Virtual Horse Racing” would be the first Inspired game to be featured in LT Game’s ETGs, followed by “Rush Football” and “Rush ‘Tyson’ Boxing”.

“We continuously strive to bring in new gaming concepts to casino operators, to drive play with captivating content, and to offer our players the most cutting-edge gaming experiences,” said Jay Chun, chairman and managing director of Paradise Entertainment.

Inspired is the leading international supplier of virtual sports and server-based video lottery games. The company currently operates more than 25,000 digital gaming terminals and supplies its virtual sports products in more than 30,000 venues in 30 countries.

In a separate release, Inspired Gaming announced a deal with Ladbrokes, under which the operator will deploy Inspired’s premium mobile content to customers via the Inspired Virgo remote game server.

Ladbrokes will deploy Inspired’s mobile content to customers using its Virgo RGS technology. Following the deal, best-of-breed mobile slot games including Rise of Anubis, The Guardians, and Centurion, will be available to customers.

Ladbrokes will also deploy Inspired’s market-leading Virtuals on Demand products, including Rush Football Live, which is the first of Inspired’s premium Virtual Sports on Demand products to be released to operators.

Inspired’s Virgo RGS is licensed and hosted in Gibraltar and already supplies leading HTML5 content to suppliers including Paddy Power, Gala Coral, Bet 365 and William Hill.

“Inspired is excited to announce that Ladbrokes will be expanding its product offering to include premium interactive content from Inspired,” said Lucy Buckley, managing director, mobile for Inspired. “Games from our BAFTA award-winning studios are created with Inspired’s Entertainment with an Edge mantra in mind, and we’re confident that there will be content to suit every Ladbrokes customer.”

Richard Poole, head of product and commercial for Ladbrokes, added, “Ladbrokes has a longstanding relationship with Inspired in the virtual sports market, and we’re delighted to be expanding this further by adding Inspired’s innovative HTLM5 games to our product portfolio.”