London-based Inspired Gaming has signed an agreement to supply its award-winning Virtual Sports suite of games to online and retail outlets in Italy through Novomatic Italia.
The deal includes Inspired’s full suite of certified games, including the new Rush Football 2, which debuted in the Italian market in March at Enada 2016.
Thanks to the recent regulatory changes in Italy, Novomatic, through the AdmiralYES and Millennium brands, will offer up to 2,000 events per day through online and retail channels.
“Inspired is delighted to be working with Novomatic Italia, and we are proud to supply our market-leading Virtual Sports products to this valued customer, following the launch on AdmiralYES,” said Vitaliano Casalone, president of Inspired Italia. “Together we can take advantage of the new regulations in Italy and supply more world-class content to customers for longer.
“Twenty percent of all bets in Italy are now made on Inspired’s products, and we anticipate that this number can only increase as we extend the availability of our Virtual Sports through this new exciting collaboration.”
Markus Buechele, COO of Novomatic Italia, added, “Within our land-based and online operations, we aim to provide the best gaming products. We therefore selected Inspired as our technology partner to supply the virtual games. We will offer the Inspired virtual product not only for our successful online gaming portal admiralyes.it, but also for our new retail initiatives with Millennium, where the Inspired virtual product will be showcased together with our Novomatic gaming and betting content in a completely new shop concept.”
