Inspired to Launch Products at Bookmaker Event

Inspired Gaming Group announced that it will be launching new premium VLT and virtual sports games for Britain’s betting shops at the Bookmakers Trade Fair.

London-based Inspired Gaming Group announced that it will showcase new premium high-definition VLT and Virtual Sports games for Britain’s licensed betting officers at the Bookmakers Trade Fair 2014 (BOS) on October 9.

“BOS is the leading event for independent bookmakers in the U.K., so we are looking forward to meeting with current and existing customers to discuss growth opportunities for the next 12 months,” said Lee Gregory, U.K. managing director for Inspired Gaming.

Visitors to BOS will have the opportunity to use Inspired’s new Virtual Sports Bet Management System (BMS), BetBox, which enables any betting, gaming or lottery operator to add a schedule of 24/7 Inspired Virtual Sports and Numbers games to their venues. Inspired’s award-winning Virtual Sports and Numbers Games are proven to add 10-15 percent to sports book revenues. 

Inspired will be presenting its latest development to the BetBox Virtual Sports bet management system, a self-service kiosk called BetBuilder. There will also be Inspired representatives on hand to discuss how independents can add virtual content to their existing SIS subscription, via Inspired’s Virtual Betting Channel.

Inspired’s Storm is one of the U.K.’s most popular gaming machines for the independent sector, and boasts a library of top-performing games. At BOS, Inspired will be presenting its new titles for 2014, including “Wild Dollars,” “100-1 Roulette” and “Dragon Bet” roulette, as well as Fortune Spins games such as “White Knight” and “Goddess of the Amazon,” which give players more features for their money.

Inspired will also be showcasing how it is leading the charge for providing independents with responsible gambling software. Thanks to Inspired’s Open SBG/VLT Core technology, new responsible gaming software can be deployed quickly via the network, and operators and regulators can segment data by any criteria—for example, by game, machine, player, average stake or time on device.

“In the last year, Inspired has strengthened its position within the independent sector by signing a number of gaming machine partnerships with some of the U.K.’s leading independent bookmakers,” said Gregory. “We continue to be the leading supplier of Virtual Sports to U.K. retail and interactive operators. BetVictor, a large independent customer, has recently launched an updated Virtual Sports tab for customers on both desktop and mobile due to the increase in demand for Inspired’s Virtual Sports.”