Luxury gaming manufacturer Interblock announced multiple installations of its electronic table game products, including stadium-style setups in New Zealand, upstate New York and Slovenia.
The company has partnered with SkyCity Auckland, a premiere entertainment and gaming destination, to install a stadium-style ETG setup using live dealers and multiple play stations, and six additional ETG banks, bringing a total of 67 electronic table game seats to the casino floor. The landmark deal is the first of its kind for Interblock, according to the company.
SkyCity’s upcoming installation will include a product mix of Interblock’s MiniStar Roulette and Diamond products, including Automated Roulette and Sic Bo, and the all-new Video Blackjack and Baccarat.
The gaming stadium will feature two automated roulette generators, one sic bo generator and 31 Diamond play stations with multi-game capability that allows players to place wagers on up to three games simultaneously. Three games are visible to the player on the Diamond play station’s 27-inch monitor. A video wall displays each game’s progress and statistics along with a live feed of each game result.
“Interblock is excited to extend our partnership with the world-class SkyCity Auckland,” said Cameron Louis, Interblock’s senior vice president of Asia Pacific. “This strategic partnership allows us to showcase the innovations of our ETG solutions, with modularity and efficiency that only Interblock can provide. We are proud to have reached this milestone as a company, and look forward to the success ahead of us.”
Judd Hallas, executive manager of performance and analysis at SkyCity Auckland, added, “The addition of the Interblock products brings a fantastic point of difference to our ETG offering. We are looking forward to delighting our customers with the experience offered by these terminals, and enjoying a successful partnership with Interblock.”
Meanwhile, the company announced another stadium-style installation, this time at the Seneca Niagara Resort and Casino in Niagara Falls, New York, where the company will install its new “Pulse Arena,” an immersive ETG stadium environment in a ready-made gaming lounge with DJs and pulsing lights. The gaming lounge is designed to attract new players while simultaneously providing a new gaming experience for established players, according to the company.
“Having the opportunity to work with such a well-known and respected tribal casino provides Interblock with a forum to introduce some of the newest electronic table game technology,” said Interblock Global CEO John Connelly. “Seneca’s investment in the Pulse Arena is designed to bring an added value to the casino floor—something that is truly motivating.”
“We are thrilled to be the first casino to bring this unique, unprecedented, interactive gaming experience to the area,” said Pat Bassney, general manager of Seneca Niagara. “Partnering with Interblock allows us to provide Pulse Arena, which is the ultimate attraction for new players and experienced players alike.”
“In the Pulse Arena, dealers are entertainers, helping to pull in new and existing players by creating a different atmosphere on the casino floor,” said a press release from Interblock. “Interblock’s unique dealer-assist software, which runs on an easy-to-use console, allows dealers to focus on the players and their fun. The multi-game space with live hosts, interactive terminals, and “moods” that change according to time of day, will give Seneca Niagara the ability to tailor the Arena to meet the needs of their player base.”
Seneca Niagara’s configuration will include automated generators offering five different game types: roulette, sic bo and craps, blackjack and baccarat. A total of 39 interconnected play stations and seven StarBar bar tops will reside within the Arena.
Finally, Interblock will also install its Pulse Arena setup at the Perla Casino and Hotel din Nova Gorica, Slovenia. This installation is the first and largest installation of its kind in the region.
“Interblock is constantly striving to come up with innovative ways to reinvent the casino floor,” Connelly said “The Pulse Arena achieves this by creating an environment where players are socializing, sharing winning experiences, and participating together—an experience that is rare in casinos today. We are excited to be partnering with Hit Gaming and Entertainment to bring the first Pulse Arena to Europe.”
The Pulse Arena at Perla will consist of 45 play stations and six different game types including dealer-assist blackjack, roulette and baccarat, and automated roulette, sic bo and craps. A large video wall composed of 30 LCD displays will feature statistics of the game and customized video content tailored to promote in-casino entertainment, restaurants, spa, hotel and other Perla’s services.
“The common goal of this important partnership between the two companies, Hit and Interblock, is to realize through considerable know-how a wholly new concept of modern gaming,” said Dimitrij Piciga, president of Hit Group. “With the Pulse Arena, we wish to position the Perla Gaming and Entertainment Center as a top-notch capital of entertainment in Europe and therewith appeal also to the non-gaming public.
All three installations are slated to be complete by the end of the year.
