Slovenia-based Interblock Luxury Gaming Products has named longtime marketing executive Colleen McKenna as the company’s new vice president of marketing.
McKenna, who has 20 years of corporate and agency marketing experience, most recently was marketing director for Symantec, a Fortune 500 company and the fifth-largest software company in the world. In 17 years at Symantec, McKenna was recognized as an innovative marketer, leading trend-setting initiatives that leverage creativity and entertainment to reach new customer segments and extend the brand.
“We were tremendously thorough in our pursuit to find an exceptional fit for this vital role within our organization,” said John Connelly, CEO of Interblock. “Colleen brings a fresh perspective to our industry as well as global marketing operations expertise. She has the creativity and expertise that will help us scale our marketing efforts while keeping in line with the trajectory of growth we anticipate.”
“In an industry where innovation is the key to success, Interblock is the clear leader,” said McKenna. “I am thrilled to join the company that is at the forefront of delivering the most entertaining and technically advanced gaming experiences.”
Previous to Symantec, McKenna led corporate communications for Mitsubishi Electric America, where she spent time working in the Tokyo office for the company; as well as for global public relations agency H+K Strategies, where she served clients such of Nintendo America.