Intralot is brining Bit8 into its group through a new partnership.
The agreement sets up exclusive, joint development and marketing for the company’s international online platform market and the acquisition of a minority stake in Bit8.
Bit8 has developed an online gaming platform based on proprietary artificial intelligence technology. The platform is an all-inclusive sportsbook and casino platform that includes functions such as Player Account Management (PAM), eWallet, real-time analytic tools, automated rules and a bonus engine that works with little need for human interaction, resulting in lower promotional and labor costs.
“Regulation and technology convergence are driving our industry towards new models, where strong player focus will be a key element of success,” said Intralot Group CEO, Antonis Kerastaris. “We are excited to be joining forces with Bit8, a global innovator in online customer relationship management. As we seamlessly integrate their platform with our own and that of our customers we will be uniquely positioned to manage player data and provide an exceptional gaming experience to customers, in-line with our strategy to focus on the B2C segment of the global gaming market.”
