The U.K. market will now be able to access iSoftBet’s range of HTML5 games through apps powered by the CashBet platform under a new partnership between the two companies.
CashBet and iSoftBet have also agreed to seek licensing in New Jersey to operate iSoftBet content powered by the CashBet platform. CashBet is eligible for a transactional waiver in New Jersey, which would permit operation of its gambling platform within the state.
“CashBet continues to build a high quality, diverse mobile gaming portfolio. Our turnkey solution allows premium content providers, like iSoftBet, to distribute their content through our next-generation, mobile-first online gambling platform,” said Dr. Mike Reaves, CEO and co-founder of CashBet.
iSoftBet develops HTML5 casino games as well as custom branded games in partnership with some of the world’s leading production studios, allowing customers superb branding opportunities. Players can access games with a wide variety of themes, jackpots and bonuses to entertain beginners through to professional players in a plethora of Blackjack, Roulette and Vegas-style casino games, the company said in a press release.
“We bring best-in-breed casino games to market for our clients, and now, by working with CashBet in Alderney and the emerging UK market, we’ll be able to provide players with the best mobile gambling experience there is,” said Nir Elbaz, CEO of iSoftBet. “What’s more, with New Jersey being the first North American market in which we anticipate launching, we’re excited about the partnership opportunities with CashBet in the US.”
