Transaction and payment technologies provider JCM Global has completed a large digital signage installation at the Hastings Racecourse & Casino in British Columbia, Canada.
The curved, 2.5mm FLEX-S LED display covers an area of 19-by-3 feet. It has been placed above the edge of the gaming floor inside the property.
Vancouver-based Hastings said it will use the new signage to advertise the themes of games available on the casino floor. It will also display a range of targeted marketing messages to visitors.
JCM Global, through its Digital Signage Solutions division, worked with local partner R2 Gaming to complete the project.
JCM Project Improves Player Experience at Hastings
Commenting on the project, JCM Senior Vice President of Sales, Marketing and Operations Dave Kubajak said it will enhance the experience of customers at Hastings.
“No matter the size of the property or location in the casino, operators everywhere are enhancing guests’ experience with JCM Digital Signage Solutions,” Kubajak said. “We are thrilled to have partnered with R2 Gaming to bring this project to life.”
R2 Gaming Director Rocco DiPaola added: “The collaboration has been instrumental in bringing this unique immersive visual experience to life. All three companies share an innovative approach and commitment to exceptional customer service.
“This successful collaboration highlights our dedication to pushing the boundaries of what’s possible in the gaming industry.”
