The New Jersey Devils hockey team has tapped Betway as an official partner.
As part of the multi-year deal, Betway receives “dynamic brand exposure and TV-visible signage throughout Prudential Center for Devils home games, including dasherboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.”
Betway also presents the Devils Starting Line-Up, a social-media series, according to NJ Online Gambling.
“We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio,” Anthony Werkman, CEO of Betway, said in the release. “Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”
Betway offers entertaining bets and competitive odds, said Adam Cross, senior vice president of global partnerships for Harris Blitzer Sports & Entertainment and the Devils. “The New Jersey sports fan continues to be savvy, aware, and engaged with sports betting opportunities, and we are pleased to introduce them to Betway’s unique platform.”
Betway is part of the Super Group, a global digital firm that also is the holding company for Spin, a multi-brand online casino offering. The group has licenses in more than 20 locations with over 60 partnerships including the Brooklyn Nets, Chicago Bulls, Golden State Warriors and Los Angeles Clippers.
In October, the Devils added a marketing partnership with Australia-based PlayUp, making the first professional sports team partner for PlayUp.
As part of that deal, PlayUp will sponsor a 1,200-square-foot sports lounge on the main concourse at the Prudential Center in Newark. The company will also present the PlayUp Studio, the Season Preview Show, and the Pre-Game Live Show, among other brand opportunities.
