Mobile gaming technology supplier Joingo announced a partnership with CataBoom, producer of a behavioral marketing platform, to power the new Prize Play feature, which integrates games on a casino’s mobile app with sweepstakes or instant chance offers.
Prize Play will launch with solitaire and wheel-spinning games, engaging users with the chance to play, collect points and enter into daily drawings. The Tamarack Junction Casino will be the first Joingo customer to add the Prize Play feature.
“We are thrilled to announce our partnership with CataBoom, and look forward to bringing more CataBoom games into our casino customers’ apps,” said Joingo Director of Gaming Products James Poole. “Prize Play is just one of the many solutions we have created to quickly propel our customers’ mobile engagement strategies forward. Joingo and CataBoom technologies are a perfect fit, as we see mobile and gaming converge at a rapid pace, and casinos look for the most effective ways to connect with new and existing players.”
“At CataBoom, we recognize that rewarding consumer behavior, instantly and consistently, is paramount to success,” said Todd McGee, CEO of CataBoom. “With Joingo, we’ve found a partner who is setting the bar for mobile engagement in the casino gaming industry, and together we are able to deploy powerful solutions that make an immediate impact and create ongoing consumer engagement.”
