JP Morgan Lauds Aristocrat RG Efforts

A note from banking group JP Morgan complements Aristocrat Leisure Ltd. on its responsible-gaming efforts, singling out its “ethical” digital wallet and other products.

JP Morgan Lauds Aristocrat RG Efforts

An analyst’s note from banking group JP Morgan lauds slot supplier Aristocrat Leisure Limited for its responsible-gaming efforts.

The JP Morgan memo stated, “In addition to responsible-gambling player education, employee training and consumer disclosures, Aristocrat highlights ethical product design as having very high importance to stakeholders and high strategic impact on Aristocrat.”

The note is from JP Morgan Securities Australia Ltd. analysts Don Carducci, Michael James and Emily Macpherson. The analysts noted that Aristocrat’s products do not “mislead,’ “trick,” or otherwise encourage excessive play.

The analyst note pointed to Aristocrat’s trial of a new digital wallet in New South Wales, Australia. “This trial is being run in conjunction with government and regulators in the state in order to learn and better inform how to best protect against gambling harm,” the note said.

JP Morgan said Aristocrat’s digital wallet allows users “to set limits across things such as session time, frequency of play, spend and bet size.”

“One feature worth highlighting is the restriction on transferring (funds) to the wallet while on the gaming floor. Patrons will be required to leave the gaming floor before top-up,” said the note.