Global B2B Sportsbook leader Kambi made its U.S. debut with DraftKings at New Jersey’s Resorts Casino last week, with further launches planned on both sides of the Atlantic
Kambi is ready to make a major splash in the U.S. and European on-property sports wagering markets over the next 12 months, according to a statement from the company. Having already established a dominant position in New Jersey’s online sports betting market, Kambi is ready to replicate its success on-property and has at the ready more than 100 betting kiosks for its U.S. customers.
In addition, following a strengthening of its supply chain, Kambi has in place hardware partners ready to meet increased kiosk demand in 2019.
This week, Kambi is preparing the DraftKings Sportsbook at Resorts launch, which will feature a dozen betting kiosks, five over-the-counter points of sale and customized digital signage, providing Resorts with the most modern land-based wagering experience in New Jersey.
The launch will quickly be followed by Kambi’s debut in Pennsylvania, with Kambi ready to install its on-property sports book across three major casinos. The launches will build on Kambi’s existing land-based footprint, with Kambi having operated on-property sports books for a number of years across casinos in Mexico and Cambodia, as well as sports betting parlors in Belgium.
“We’re very excited about bringing our high-quality Sportsbook to brick-and-mortar establishments in the U.S., where operators are recognizing the excellence of our on-property product, both from a technology and player experience perspective,” said Max Meltzer, Kambi’s chief commercial officer.
“In recent years, Kambi has invested heavily in developing a land-based solution that is on par with our online Sportsbook and, as a result, we now have the most advanced product on the market, not just in the U.S., but globally.
“This is one of the key reasons why the likes of DraftKings, Rush Street Interactive and Parx Casino have chosen to offer our on-property product and why we are quickly becoming the No. 1 choice for online and on-property sports books on both sides of the Atlantic.”
In addition to the DraftKing’s launch in New Jersey, Kambi also has an on-property agreement in place with Rush Street Interactive, part of the group which owns both the SugarHouse Casino and Rivers Casino in Pennsylvania.
Meanwhile, Kambi last week announced it had formed a partnership with Greenwood Gaming & Entertainment, owners of the largest gaming complex in Pennsylvania, Parx Casino.
According to the most recent figures released by the New Jersey regulator, Kambi-powered operators have assumed a commanding position in the Garden State’s online market, with an approximate 60 percent market share.
