Kay Adams to Lead FanDuel TV Rebrand

FanDuel has brought in former NFL Network host Kay Adams to head its new daily morning show, starting in September. The sports betting-focused show will be featured on FanDuel TV, a rebrand of TVG.

Kay Adams to Lead FanDuel TV Rebrand

FanDuel has brought in Kay Adams, former anchor for the NFL Network, to host the company’s new daily morning show, slated to debut next month.

The show will be a central part of the rebrand from TVG to FanDuel TV, which will be available on most major cable providers starting in September. Its streaming service, dubbed FanDuel+, is also set to launch at the same time on Apple TV, Amazon Fire and Roku. The platforms will feature content from player-turned-broadcaster Pat McAfee as well Bill Simmons’ Ringer Network of insight and analysis.

Mike Raffensperger, chief commercial officer for FanDuel, said in a statement that “FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand.”

He added: “We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”

Adams was a prominent figure for the NFL Network during her six-year tenure with the company, most notably as the face of Good Morning Football, one of its flagship programs. McAfee, who has skyrocketed to media fame following his NFL career, signed a four-year contract in excess of $100 million with FanDuel in December of last year.

The bookmaker has become the industry leader in the U.S. in terms of market share, and was the first sportsbook to offer same-game parlays, which are multi-leg bets centered around a single game.