Kindred Group has secured access to its third and fourth U.S. states through a new agreement with Caesars Entertainment. The 10-year market deal will see the Unibet brand enter Indiana through Caesars’ Horseshoe Hammond Property, and Iowa with Harrah’s Council Bluffs.
No timeline for the launch was given, but the agreement could extend to additional states, the partners said.
“We are thrilled to further extend our presence in the U.S. together with one of the world’s most renowned and diversified casino-entertainment providers,” said Manuel Stan, Kindred’s senior vice president. “Caesars’
geographical spread gives us a unique opportunity to build our footprint.”
Kindred said it would use Pala Interactive technology for its launch in the new states. That includes Pala’s Player Account Management system, online casino products, and integration with sports betting provider Kambi, according to Legal Sports Report.
The Unibet-parent company is already live in New Jersey and Pennsylvania through deals with Hard Rock and Mohegan Sun Pocono, respectively.
Caesars said it could continue to operate its own sports betting offering under the Caesars Sports brand in Iowa and Indiana.
“As Caesars Entertainment continues to gain state approvals for legalized sports betting in the U.S., we look forward to adding Kindred to our list of sports betting partners in certain states,” said Christian Stuart, executive vice president for Caesars Entertainment.
