The Kindred Group has introduced its first online sports betting product in New Jersey under the Unibet brand. Online followed the launch earlier this year of a full range of casino products from Kindred. Look for a significant marketing push focused on the start of the NFL season in partnership with the Hard Rock Hotel & Casino Atlantic City.
“We are very excited to launch our first sportsbook in the U.S. and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader is a great feeling”, said Manuel Stan, senior vice president of Kindred US.
“We are also very pleased to extend the strong bond we have with Kambi as our sportsbook supplier, who we have worked closely with for the past 22 years in Europe and in Australia,” he said.
Kindred Group will continue to invest in growing its U.S. operations and the next step will be the launch in Pennsylvania in the coming months, following a partnership with Mohegan Sun.
The Malta-based Unibet will be accessible at nj.unibet.com, in the App Store and on Google Play.
