Global B2B sports betting and iGaming service provider FSB has added former SkyBet trading and risk leader Kyle Brady to its business development in the role of pre-sales engineer.
In his new position, Brady will be responsible for orchestrating and illuminating the depth of FSB’s proprietary technology stack and flexible trading options to new customers and those being on-boarded. Particular focus will be on showcasing the flexibility and optionality that FSB provides its customers via it’s suite of proprietary trading and risk management tools and Player Account Management product.
Armed with 17 years operational and B2C trading experience at SkyBet, Brady played a pivotal role in developing the organization’s core horse racing strategy at an offering and risk management level. More recently Brady was able to compound that experience at the Press Association, where as operations manager he oversaw the globalization of its horse racing data services in major territories and emerging markets including the US, France, South Africa and Chile.
Brady joins the award-winning omni-channel supplier during a period of rapid global growth with major new international headquarters established in Central London and North American market entry secured via a major multi-location sports wagering retail partnership in South Dakota.
Ian Freeman, chief revenue officer of FSB, said: “Kyle is another outstanding hire to our growing Business Development team. His top-class, top of the market Tier 1 operator experience with SkyBet and PA adds even more depth, dynamism and passionate expertise to our team.
“After a 2021 characterized by global growth, Kyle’s arrival will help us build on this momentum and propel us forward onto another successful year in 2022. We’re thrilled to have him on board.”
Brady said: “It’s been hard to avoid the giant strides FSB has been making recently, so to be offered the opportunity to join this journey was something I couldn’t turn down.
“Having had management roles at Skybet and PA, I’ve been acutely aware of the world-class market-leading proprietary products and services that FSB offer. My job now is to assist in showcasing these empowering products to our steady stream of new clients whilst building strong, cooperative relationships with them. The overall expertise at FSB is clear to see and I’m so excited to join this talented team.”
