Ladbrokes Coral announced plans to combine its sports and technology teams in a new London facility.
Named LC2 and located at Here East and formerly housed the London 2012 Olympic media team. The hub will house 140 staff charged with delivering a range of products such as CRM, ePOS and digital sportsbook platforms, the company said in a press release.
“With the creation of LC2 our goal is to deliver excellence for our customers by leveraging the best digital technology, to hire the best digital talent to build the best digital future,” said Graham Calder, Ladbrokes Coral CIO. “With our passion for sports, we can’t help but be inspired by the great sporting legacy that comes with being a part of the Olympic Park.”