Inspired Gaming, Mobile Games and SBG Video Lottery announces that Ladbrokes has deployed Inspired’s Virtual Sports wagering feature on a mobile platform.
Ladbrokes launched Inspired’s Virtual Sports across its 2,500 U.K. retail outlets in 2005, and then online in 2007. By launching it on mobile, Ladbrokes is now offering Inspired’s Virtual Sports across all channels, embracing the industry shift and player demand to access content across all platforms.
“I am pleased with the great customer response,” said Andy Bagguley, digital managing director at Ladbrokes. “It was important to add the Inspired Virtual content to our leading mobile platform, in preparation for our single digital desktop, tablet and mobile experience in July.”
Steve Rogers, senior vice president for Virtual Sports at Inspired, added, “By launching our Virtual Sports on mobile, Ladbrokes players can now access their favorite games 24/7 on whatever medium suits them and be guaranteed a consistent high-quality, premium experience on each channel.”
“We are proud to be leading the gaming sector by creating unique multi-platform Virtual Sports entertainment experiences. Over the last 12 months we have seen a huge rise in the number of players choosing to play by mobile. This is driving significant incremental revenues for our customers.”, he added.
