Jim Mullen will move from Ladbrokes Managing Director of Digital to CEO of the company starting April 1.
He replaces Richard Glynn.
Since arriving at Ladbrokes in 2013 from William Hill, Mullen has led the operational transformation of Ladbrokes’ Digital business delivering new products, new systems and established a strong working relationship with key digital partner Playtech, the company said in a press release. .
Chairman Peter Erskine said: “We conducted an extensive search to identify Richard Glynn’s successor,” said Ladbrokes Chairman Peter Erskine. “We attracted a number of strong external candidates. We wanted a combination of industry experience with strong digital skills, a proven record of operational delivery and the leadership ability to capitalize on the opportunities for growth that are now ahead of us.
“The board is confident that Jim can use the leadership qualities he has displayed in the Digital team to take forward the wider Ladbrokes’ business,” Erskine said. “Ladbrokes has gone through extensive change and Jim’s task will be to build on the strong foundations laid and make us compete even more effectively, deliver a robust growing business and build scale. He faced tough competition from strong external candidates but emerged as the unanimous choice.”
