UK bookmaker Ladbrokes has released the first multichannel “bet status” checker, allowing its customers to check the status of retail bets across any of their digital devices, including mobile, the company announced in a release.
Accumulator football bets placed in a Ladbrokes shop can also be tracked on any digital device via the Grid portal, aligning the digital experience to the shop experience and keeping the excitement in one place without the need for multiple apps.
Customers with a Grid card can now use the retail cash-out feature on their digital devices without returning to their local shop by using the technology.
“Developing a multichannel offering is one of our key strategic pillars and our focus is very clearly on attracting football customers at this critical time,” said Nick Zajdel, director of commercial operations at Ladbrokes. “When we unveiled our single digital platform last month we promised a series of improvements and a focus on football and a ‘One Ladbrokes’ experience for retail customers as well.
The ability to monitor bets on mobile devices will “make that experience seamless, as we know that Saturdays can often be a busy time,” he said.
