The Las Vegas Convention and Visitors Authority is wasting no time in pumping out a new ad campaign to bring tourists into the city, to the tune of million. The Summer campaign will feature humorous television spots hitting movie theaters, online radio and banners, social media, newspapers and Hispanic online video.
The ads are aimed at different markets to lure in the different demographics to the region, according to Cathy Tull, senior vice president of marketing for the authority. Last year, between May and August, 14.1 million visitors came to the city, and Tull feels confident that number will at least be reached this year.
The authority board has also approved a three-year consulting deal for $1.3 million with Dallas-based Ailevon Pacific Aviation Consulting. Since fiscal year 2013, the authority and McCarran International Airport have worked through a consultant, which has increased international seat capacity by 51 percent, and domestic seat capacity by 3 percent to Las Vegas.
