Las Vegas tourism saw a measurable increase in September after the Las Vegas Convention and Visitors Authority (LVCVA) launched its inaugural citywide “Fabulous Five-Day Sale” across more than 75 resorts, according to the Las Vegas Review-Journal. The campaign aimed to address an 8% decline in visitation projected for 2025.
Key takeaways:
- The inaugural “Fabulous Five-Day Sale” boosted resort bookings and website traffic
- MGM Resorts nearly doubled room night sales during the event
- Event sets a potential template for future tourism drives in Las Vegas
Citywide Sale Sparks Strong Recovery in Resort Bookings
While the LVCVA has not disclosed exact figures, industry sources confirmed a notable rise in bookings during the promotional campaign. LVCVA President and CEO Steve Hill reported that resort executives observed reservation volumes exceeding typical levels. Hill indicated that organizers remain hopeful about repeating similar citywide promotions if demand persists.
MGM Resorts International President and CEO Bill Hornbuckle provided additional details during recent testimony before the Nevada Gaming Control Board. Hornbuckle reported that MGM sold close to 300,000 room nights over the five-day period, nearly double the usual weekly volume of 150,000 to 160,000 room nights. Hornbuckle cited the promotion’s performance as evidence of pent-up demand and expressed confidence in the Las Vegas market’s growth potential.
Surge in Website Traffic Underscores Pent-Up Demand
Data from the LVCVA supported these observations. Visits to VisitLasVegas.com increased nearly fourfold, while referrals to resort booking engines rose about 120 times compared to a regular week, per SCCG Management.
The campaign featured more than 160 exclusive offers spanning hotels, dining and entertainment. Booking interest reportedly outpaced that seen during major retail events such as Black Friday and Cyber Monday combined by more than seven times.
Hill described the “Fabulous Five-Day Sale” as a strategic effort to counteract tourism downturns in Las Vegas. The LVCVA anticipates the event could serve as a template for future promotions aimed at sustaining visitor engagement.
