Chris Lazzara has been named vice president of marketing and advertising for Mesquite Gaming, owner of Virgin River Hotel/Casino/Bingo and Casablanca Resort-Casino-Golf-Spa.
Lazzara joined Mesquite in 2009 as a slot systems analysts and oversaw Direct Mail campaigns, casino promotions development and implementation and assisted in the programming and maintenance of Mesquite Gaming’s Player tracking system, the company said in a press release.
As VP of marketing and advertising, Lazzara will lead Mesquite Gaming’s in-house agency, “Diversified Advertising,” as well as their new partnership with Quillin Advertising, public relations and social media.
“I am motivated by the opportunity to grow our brand-customer relationship. I’m looking forward to developing and executing successful marketing plans that will communicate the desirability of our resort offerings and wide variety of amenities that are available at our wonderful properties,” Lazzara said in the release.
