LeoVegas has launched a new eSports betting website, pixel.bet, in Sweden under a new five-year license for online gambling.
LeoVegas paid €1.5 million for the eSports betting operation in 2018 acquiring a majority stake in pixel.bet’s parent company, Pixel Holding Group Ltd.
Pixel digital Ltd. CEO Eirik Kristiansen said in a press release that being licensed in Sweden represents a springboard that will also position the business for continued international expansion. Along with eSports, pixel.bet will offer casino games and live casino.
Sweden has been identified as one of the largest eSports markets in the world both for competitions and for a high concentration of professional players. The country also has a lot of eSports fans as a recent survey compiled by PayPal and research firm Superdata identified Sweden as Europe’s second biggest esports consumption market behind Russia.
