If you’re wanting to improve your visibility in sports, entering an agreement with Manchester City, the Premier League football team, is a wise way to go. LeoVegas did just that.
The operator will become the team’s betting partner in Europe and Canada. As part of the deal, the LeoVegas brand will be featured on the first team training kit as well as within the stadium, according to Gambling Insider.
LeoVegas, owned by MGM Resorts, says the partnership with the football club will strengthen its offering and visibility to those that follow the sport.
Co-branded content is another element to the deal, with joint merchandise being released for Manchester City’s men’s and women’s first teams.
“Manchester City is colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth,” said LeoVegas CEO Gustaf Hagman.
“We look forward to working together to bring fans and customers even closer to the club. We are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.”
