Sweden-based LeoVegas Group, a leader in mobile gaming, has released a new layer of AI-powered messaging that will promote safer gaming.
The offering will first be launched in the U.K. with the LeoVegas PinkCasino, BetUK and 21.co.uk brands. Customers of those games will get onsite messages with content individualized to their profiles with information on safer gambling.
According to LeoVegas: “Messages will initiate as informative and educational and escalate ‘to a more persuasive tone’ if it is felt a customer’s betting behavior is becoming potentially harmful. These messages will appear in the premium space usually used to promote campaigns and games.”
LeoVegas CEO Gustaf Hagman said in a statement: “Using personalized messaging in the early stages of our relationship with our customers is the best way to drive engagement with our Safer Gambling tools and will continue to build more sustainable relationships. I am very proud to be using the premium space on our sites for this purpose.”
