Aruze Gaming America has appointed Lesley Hodges as senior director of marketing. Hodges will now oversee the company’s marketing programs and product planning operations.
An industry veteran, Hodges most recently held the same position at Bluberi—she has also held similar roles at suppliers Everi and American Gaming Systems.
Azure President Rob Ziems said in a statement: “From the frontline technicians in the field, all the way through every level of the organization, any communications we put out both internally and externally must always portray the company as what it is: an accessible, fun, intuitive and innovative gaming company that values its customers and its people.”
Ziems added that the Las Vegas-based company relies heavily on its marketing department to provide support to its sales staff as well as clients.
Hodges added: “Marketing and communications are vital for sharing our vision with our customers and our partners. Being able to effectively communicate the strides we’re making in active play gaming is critical to our efforts to continuously innovate the gaming space and lead the way.”