Light & Wonder announced that Dr. Mark Yoseloff, former chairman and CEO of Shuffle Master, has been engaged by the company as a consultant. In this role, Yoseloff will leverage his deep industry knowledge to contribute to strategic initiatives to propel growth for L&W’s global table games business.
Yoseloff currently serves as the principal of Disruptive Gaming Technologies. At Shuffle Master, he was responsible for transforming the business from a small startup to a $1 billion company.
“We are delighted to welcome Mark Yoseloff to Light & Wonder,” said Mike McKiski, senior vice president of global table games at Light & Wonder. “Mark’s exceptional track record and insights will be instrumental in steering our strategic initiatives, and reinforces our commitment to delivering an elevated player experience.”
In addition to his strategic contributions, Yoseloff will play a key role in the ideation of game design across all platforms, with particular focus on felt-based table games, electronic table games and cross-platform content.
“I have been impressed by Light & Wonder’s management team and am thrilled to work with the team and contribute to the company’s legacy of innovation within the gaming industry and the shuffler and utility space,” said Yoseloff. “Light & Wonder is continuously investing in innovations to enhance the player experience, and I’m looking forward to building on the foundation of current success to deliver groundbreaking solutions.”
The company will debut the first game created by Yoseloff, Diamond Millions, at this week’s Global Gaming Expo. The game gives players the chance to win a multimillion-dollar jackpot with a $5 bet.
