TV sports broadcasting legend Brent Musburger is hosting a live sports radio show from a custom-built studio at the sports book at the South Point casino hotel on the Las Vegas Strip.
The Vegas Stats & Information Network, as it’s called, is aired on Sirius XM channel 93 and also live-streamed at VSiN.com from a studio paneled in glass to give fans and passers-by a close-up look at anchors as they broadcast live. Microphones will be placed around the sports book to allow broadcast listeners a sense of the room’s energy.
“Listeners will be right in the middle of the action,” South Point General Manager Ryan Growney said. “You’ll get a controlled feel of what’s transpiring in the sports book environment.”
Musburger is slated to start broadcasting regularly with VSiN on February 27 when VSiN moves to five hours of shows daily, seven days a week. Musburger’s show, “My Friends in the Desert,” will broadcast two hours a day for five days a week.
Growney said the station hopes to move to 12 hours of daily broadcasting by the end of the year.
“It means everything to have Brent’s involvement,” he said. “With a name like that, you have to do it big and I think we did.”
“Brent put us on third base already,” added veteran Las Vegas odds maker Jimmy Vaccaro, who runs South Point’s book and will also have an on-air role with VSiN. “Without him, we would have been bunting down the third-base line.”
Musburger, 77, first rose to fame in the 1970s with CBS as the host of “The NFL Today” and also called NBA, college basketball, golf and tennis for the network. After being dropped by CBS following the 1990 NCAA basketball tournament, he signed on with ABC and ESPN, where he spent the next 27 years.
